For the second year in a row, one of the greatest Thanksgiving Day traditions will become more connected to the world of non-fungible token. Here are the details.
What Happened: The Macy's Thanksgiving Day parade has been a staple in American history, with 95 years of the New York-based parade featuring balloons. This year, lead sponsor Macy s M is launching a metaverse experience and the ability to vote on a new parade balloon based on collections of popular non-fungible token.
Macy s is hosting five NFT collections in a contest that will see the top vote getter secure a balloon in the 2023 Macy's Thanksgiving Day parade.
The retailer will launch a parade metaverse experience on desktop and mobile, powered by OnCyber.
The Macy's Thanksgiving Day Parade returns to the Web 3 virtual world this holiday season with a brand-new Parade experience that includes virtual galleries from five NFT projects, and will give fans the ability to select the first-ever NFT Macy's Parade balloon, according to Macy's.
The fans will raise funds for Big Brothers Big Sisters of America through voting.
The five collections are Boss Beauties, Cool Cats, Gmoney, Sup Ducks and VeeFriends.