On Friday, online beauty and fashion retailer Nykaa said that its annual beauty sale 'Pink Friday' had eight lakh orders on Day 1. The company said that there are over 400 orders every single minute, a growth of 40 per cent from last year s Pink Friday.
The company said the purchases of make-up, skincare, and haircare rose 14 times, 12 times and nine times respectively.
The shoppers from tier 2 and tier 3 cities collectively made 57 per cent of the purchases. Besides that, Day 1 of the sale saw more than 10 million visits, a growth of 37 per cent from last year s Pink Friday, the company claimed.
It added that the highest orders came from Lucknow, Chandigarh, Ghaziabad, Jaipur, Guwahati and Jammu.
Nykaa saw a growth of 34% in unique visitors from 4.3 million on last year s Day 1 to 5.8 million this year due to a slew of unmissable brand offers.
A Nykaa spokesperson said that the phenomenal response to our Pink Friday sale on Day 1, after a successful Christmas season, reiterates our leadership in beauty.
Our unique curations and interactive experiences, such as watch and buy, have resulted in an extremely high engagement. The sale saw luxury brands and make-up scooped off our endless aisles at a significantly higher rate than non-sale days, because of the enthusiastic shopping for the ongoing wedding season. The spokesperson said that the offers are being received well by consumers and that they are looking forward to offering them the best deals throughout Pink Friday.
The Pink Friday sale is still available on the website, app and Nykaa stores until November 28th.