According to the media reports on Saturday, Amazon and Apple are planning to resume advertising on Twitter.
According to an email reviewed by Reuters, the offer wasbilled as the biggest advertiser incentive on Twitter. The email said that U.S. advertisers who book $500,000 in incremental spending will be matched with a 100 per cent value add.
On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at $100 million a year, pending security tweaks to the company's ads platform.
A source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
In a Twitter spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has resumed advertising on the platform, according to a Bloomberg report.
The first month as Twitter's owner has included a slashing of staff, including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.
Since the acquisition, companies from General Mills Inc to luxury automaker Audi of America stopped or stopped advertising on Twitter, and Musk said in November that the company had seen a huge drop in revenue.