Ayr Wellness launches 12 Days of Giving campaign to support cannabis prisoners

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Ayr Wellness launches 12 Days of Giving campaign to support cannabis prisoners

Ayr Wellness Inc. AYRWF AYR announced the beginning of its second annual 12 Days of Giving campaign. The campaign will run through December 16th, 2022, and proceeds will benefit those negatively impacted by cannabis prohibition.

Ayr-owned retail locations will donate $1.12 per transaction to Ayr's two partner organizations - Freedom Grow and the Minorities for Medical Marijuana Project Clean Slate initiative beginning November 5th. The goal is to raise $100,000 in donations to support the families of cannabis prisoners during the holiday season, and support for advocacy and expungement of non-violent cannabis offenses.

Ayr's 12 Days of Giving initiative aims to strengthen our commitment to being a force for good by activating twelve days of charitable giving across our retail footprint, said David Goubert, president of Ayr. This is Ayr's second year of the program, which is poised to benefit the families of those who have been incarcerated for cannabis offenses. Khari Edwards, head of corporate social responsibility at Ayr, stated: Our partnership with Freedom Grow allows us to help brighten up the holiday season for those who are often overlooked in discussions about the harmful effects of prohibition on families and children of offenders, many of whom have to make ends meet while their loved one is away. Combining this with our support of Minorities for Medical Marijuana's Project Clean Slate, which provides expungement and wrap-around services across the country, allows us to take a more holistic approach to advocacy this holiday season.