Amazon Inc.'s AMZN Ad Verification Program is offering select users $2 per month if they agree to share their traffic data with the retail giant.
Amazon will track what, where and when users are interacting with ads.
The arrangement includes Amazon's own and third-party ads on the platform. The company wants to offer more personalized ads to customers through this program.
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The $2 monthly reward is only available to those who are invited to participate in the program. It is yet to be determined how Amazon decides who to invite.
The company has clarified that it will delete any sensitive information that is obtained during the program because of the concerns of privacy advocates over how Amazon handles sensitive user data. This includes information such as a prescription from a drug store.
Amazon is not the first to offer such a service. The company was able to track their online and web activities on its phone by paying users to set up a VPN on their phones, according to TechCrunch.