Netflix’s co-chief says the company is currently in a crawl mode

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Netflix’s co-chief says the company is currently in a crawl mode

What Happened: Sarandos spoke about Netflix's Ad product during a keynote session at the UBS Global Technology, Media Telecom Conference. He said the company built the highly anticipated ad streaming plan from scratch in six months.

Sarandos said that advertising for us is crawl, walk, run, and that the company is currently in crawl mode.

He said there will be multiple ads tiers over time at different price points, but he said there was nothing to talk about yet. How do I buy Netflix stock?

Netflix launched its ad-supported plan on November 3. The plan is available in the U.S. for $6.99 per month. Before and during programs, 15 and 30 second commercials are shown.

Sarandos didn't delve into how it was faring since the Ad tier is still in its infancy. He talked about his son's budget conscious choices as a young streaming consumer. My son included, and a lot of people, are willing to watch ads and take a lower price. The demand for catering opens the market to a demographic that we have not been appealing to before, according to the co-chief. In terms of revenue, Sarandos said the company expects to get half of the revenue from the ad tier to come from the U.S. That's about the math for most global ad companies. A big chunk of the TV ad market is the U.S. On paid sharing, which will begin rolling out in early 2023, said Sarandos. He doesn't think consumers are going to love the development. He said that we ve got to land in a way that they will. They'll be happy to have their own account because they'll see the value in Netflix. Sarandos stated that Netflix is not intending to bid on sports rights because we have not seen a profit path to renting big sports today. He explained that we are not anti-sports for just pro-profit.

It is less expensive than HBO Max.

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