Curaleaf Holdings, Inc. CURLF CURA announced a cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.
The ganjier is a trained and certified master of cannabis products, cannabis assessment and cannabis service, and is an analogous to the wine sommelier, beer cicerone or cigar catador, said Derek Gilman, managing director of Ganjier. By training people like Grassroots team members and partners to understand cannabis products more deeply, they become leaders and advocates for quality within the modern cannabis industry. The partnership between Grassroots and Ganjier is officially underway, with 100 leadership-nominated team members across all Curaleaf departments and external partners chosen due to their passion and dedication to cannabis education. An additional 79 participants, including Curaleaf's executive roundtable participants and other Curaleaf corporate social responsibility Rooted in Good partners, will receive access to the online cannabis curriculum as part of Green Flower's new social equity in cannabis program.
Curaleaf's Grassroots products are now available in seven states, including California, Illinois, Massachusetts, Maryland, Nevada, North Dakota and Pennsylvania.
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