Blue Apron lays off 10% of its corporate workforce

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Blue Apron lays off 10% of its corporate workforce

Blue Apron is laying off 10% of its corporate workforce in order to reduce expenses and streamline operations.

Blue Apron is streamlining its personnel this week to align internal resources with strategic priorities to create a more nimble, focused organization, and to align internal resources with strategic priorities, according to the New York-based meal kit company.

Blue Apron, which launched in 2012, says it plans to reduce marketing, consulting and labor spend in 2023 to help it cut costs while streamlining decision-making and its organizational structure.

The company expects to incur $1.2 million in employee-related expenses as a result of the workforce reduction. The company expects to recognize these expenses in the fourth quarter of 2022.

The company pulled back its full-year revenue growth forecast due to funding uncertainty from the affiliates of Joseph Sanberg, according to a report by Reuters.

Blue Apron's announcement came on the same week that BuzzFeed and PepsiCo announced they are slashing their workforce due to the uncertain economic environment.

Amazon, Apple, Meta Platforms, Lyft and Twitter are announcing hiring freezes or layoffs, with Amazon possibly reducing its workforce by as many as 20,000.

DoorDash announced the cuts last week along with several media giants. Hundreds of industry staffers were laid off, including those who worked for CNN and Gannett, a company that owns dozens of local media outlets along with USA Today.