Twitter says will take new controls to reassure advertisers

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Twitter says will take new controls to reassure advertisers

This illustration picture taken on May 13, 2022 shows Elon Musk'sMusk's Twitter account with a Twitter logo in the background in Los Angeles. The social media platform told advertisers in an email on Thursday that CHRIS DELMAS AFP will roll out new controls as soon as possible to let companies stop their ads from appearing above or below tweets containing certain keywords.

The new controls are part of the effort to reassure advertisers that have pulled ads off the platform since it was bought by billionaire Elon Musk in October, amid reports that civil rights groups have risen since the acquisition and after several banned or suspended accounts were reinstated.

Nearly 90 percent of its revenue comes from selling digital ads. Musk attributed a huge drop in revenue to civil rights organizations that have pressured brands to stop their Twitter ads.

A Twitter representative said the platform was considering bringing its content moderators in-house, many of whom are contracted through third-party vendors, according to a source familiar with the remarks.

According to the source, bringing content moderators in-house would allow the platform to invest more in moderation for non-English languages.

The comments came after Twitter's new head of trust and safety, Ella Irwin, told Reuters that the platform would lean more heavily on automated content moderation. Irwin said that Twitter's recent layoffs, which cut 50 percent of staff, did not significantly hurt its moderation team and those working on critical areas like child safety.

READ MORE: Twitter to give an amnesty to some suspended accounts.

A revamped version of Twitter's subscription service called Twitter Blue will start on Friday, according to an email to advertisers on Thursday, which was reviewed by Reuters.

The subscription will allow accounts to receive a verified check mark. The email said that individuals will get a blue check, while gold and gray check marks will denote business and government accounts.

The email said the subscription price will be $7 per month on the web and $11 per month on Apple devices.

A Washington Post article on Tuesday reported that ads appeared on the Twitter accounts of white nationalists, and was removed by Twitter.

Snap Inc, the company that owns Snapchat, has paused its advertising on Twitter while it investigates the issue, a spokesman told Reuters.

ALSO READ: Elon Musk: Apple threatened to yank Twitter from the App Store.

The accounts were not part of the amnesty reinstatements, according to Twitter's email, referring to Musk's tweet last month that Twitter would reinstate suspended accounts that have not broken the law.

We will not be renaming bad actors, spam accounts, and users who engaged in criminal illegal activity, according to a note to advertisers.

Twitter, which lost many members of its communications team, did not respond immediately to a request for comment.