Australian regulators say Google misled over targeted data

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Australian regulators say Google misled over targeted data

Australia's competition regulators said on Friday that consumers were misled about the use of personal data for targeted advertising, and that it had been dismissed by a court.

The proceedings, initiated by the Australian Competition Consumer Commission in July 2020, said Google did not explicitly take consent from users about a change made in 2016 that combined personal information in Google accounts with activity on non-Google sites that use its technology to display advertisements.

The Federal Court found that the notification that allowed users to accept policy changes was not misleading since Google only implemented the steps with their users' informed consent, the regulators said.

The court noted that Google did not reduce account holders' rights under the privacy policy.