India's largest OTT player Disney Hotstar's Hindi original titles shows and movies accounted for almost 50 per cent of the most watched Hindi content during July-December 2022, far ahead of rivals and other global backed giants Amazon Prime Video and Netflix, according to Ormax Media's latest report released on Wednesday.
Seven out of the top 15 most watched Hindi originals and seven out of the top 15 most watched Hindi originals by Indian OTT viewers during July-December 2022 were from Disney Hotstar's Disney Hotstar stable, showing the Streaming Originals in India: The 2022 Story Report.
The original shows that made it to the list were 'Rudra: The Edge of Darkness', 'Criminal Justice: Adhura Sach', 'Dahan: Raakan Ka Rahasya', 'Human', 'Anupama: Namaste America' and 'Karm Yuddh'. Good Luck Jerry' and 'Babli Bouncer' were its original movies.
The Disney Hotstar also topped the lists with Ajay Devgn-starrer Rudra: The Edge of Darkness being the most-watched original Hindi original show and Akshay Kumar-starrer Cuttputlli'' being the most-watched original Hindi original movie, which garnered 35.2 million and 26.9 million views.
The viewership was measured in terms of the number of people who watched the show at least one full episode or film at least 30 mins. The study counted it only once if an audience member watches episodes spread over multiple weeks.
S 3' and four films 'Gehraiyaan', 'Jalsa', 'Maja Ma' and 'Sharmaji Namkeen' are on the list. Netflix had four films 'Darlings', 'Jogi', 'Dasvi' and 'Monica, O My Darling' on the list.
The Indian OTT market is very fragmented with over 40 OTT apps across languages and content type competing for audience eyeballs and wallets. A lot of OTT platforms are investing heavily in content because of the high valuations and good flow of money. Also watch: Naatu Naatu at Golden Globes, Pushpa s Srivalli : South Indian film songs that Went Viral