The ROKU shares were trading higher Tuesday after the company announced an agreement with Warner Bros. Discovery Inc. WBD to bring Warner Bros. branded FAST channels to The Roku Channel.
What To Know: Popular premium content including Westworld, The Bachelor, Cake Boss, Say Yes to the Dress and F-Boy Island will be available on The Roku Channel in Spring 2023.
On top of that, the deal will bring in about 2000 hours of on-demand library programming to The Roku Channel. Discovery has a brand portfolio that includes HBO, HBO Max, Discovery Channel, Discovery Channel, HGTV, Food Network, TLC, Warner Bros. Pictures and Warner Bros. Television.
Roku connects users to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers.
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ROKU Price Action: Roku has a 52 week high of $177.96 and a 52 week low of $38.26.
The stock was up 4.8% at $56.59 at the time of writing, according to Benzinga Pro.