Sept 27, 2022, staff at a Starbucks store in downtown Shanghai, east China. In the first quarter of 2023, the coffee chain hopes to have 6,090 stores on the Chinese mainland. The US coffee chain giant Starbucks said on Friday that the recovering Chinese market will unleash huge consumer demand, with its store count on the Chinese mainland reaching 6,090 in the first quarter of Q 1 of the 2023 fiscal year.
According to its financial report and relevant financial conference for Q1, the company opened 69 net new stores and entered 10 new cities in the Chinese mainland market, and opened 69 net new stores in the Chinese mainland market.
Starbucks said it would open 9,000 stores in China by the end of 2025.
Howard Schultz, Starbucks Coffee Company's interim CEO, said Starbucks is confident that China's optimized COVID response policies will put the country on a path to reintroducing normalcy and routine back into people's lives, and that they will resume pre-COVID levels of consumer, social and economic growth.
In September 2022, Starbucks announced it would have 9,000 stores on the Chinese mainland by the year 2025 and provide 35,000 new jobs.