The mascot of the China International Consumer Products Expo CICPE PHOTO VCG HAIKOU - As China's economy reboundes after its optimized COVID 19 response, global companies are looking for the upcoming third China International Consumer Products Expo CICPE as a platform to gallop into the market.
The CICPE will be held in Haikou, the capital city of south China's tropical island province of Hainan, from April 10 to 15 this year.
Ji Guohui and the Hainan Provincial Bureau of International Economic Development said that preparations including exhibitor recruitment, sponsor recruitment, and tender arrangements for the expo had already concluded, pooling more high-end consumer brands from home and abroad.
READ MORE: 3rd CICPE to kick off in Hainan in mid-April.
The total area of this year's expo will reach 100,000 square meters, with the international exhibition area covering 80,000 square meters.
A slew of global purchasing agents are expected to explore their markets in China and seek new orders via the event, said Ji, adding that they will lead delegations to carry out face-to- face promotion.
More than 80 percent of exhibitors who participated in the first two events expressed interest in the upcoming expo.
For the first time, Spain, Italy, and Poland will participate in the expo. Exhibitors from France, Germany, the United States, Japan, the Republic of Korea, and RCEP member countries have also registered.
The Volkswagen Group will display its premium brands, Bently, Porsche, Lamborghini and Ducati at the exhibition, said Ye Jun, senior director of Volkswagen Group China Government Affairs. The company was the first global car company to have entered the Chinese market and deepened its presence, Ye added.
Oliver Blume, chairman of the Board of Management of Volkswagen AG, told Xinhua they have a strong product lineup in China, such as Audi and Porsche, and we hope to continue expanding our product lineup, taking advantage of new technologies and developing new products.
The expo will host a lot of events, co-hosted by China's Ministry of Commerce and the Hainan provincial government, to promote the master plan of building Hainan into a globally influential and high-level free trade port by the middle of the century.
READ MORE: Least developed countries feel the warmth of China at the import expo.
The master plan lays out a blueprint for the island province to build itself into an international tourism and consumption center.
Tapestry Hainan Group Co Ltd said that both the strong momentum and the improving business environment have propelled us to continue to work together in Hainan, including attending the consumer expo and opening new stores.