On March 1, Tesla TSLA invites investors to its highly anticipated Investor Day will be held in Gigafactory Texas. CEO Elon Musk says there will be more coming at this event - part 3 of his Master Plan.
During Tesla's Investor Day, announced last month, the company will reveal its long-term expansion plans, capital allocation details, and its upcoming generation 3 auto platform.
With invites sent out, commentators have noticed an easter egg, with the texture of the background image appearing to show millions of vehicle bodies used in manufacturing. Musk confirmed what Tesla fans were thinking, that he would reveal his Master Plan 3:
Musk had previously teased his Master Plan 3 early last year, saying it would be dealing with things like scaling production to extreme size, which is needed to shift humanity away from fossil fuels and AI. This follows up on previous master plans that Musk has envisioned, with varying degrees of success. He previously master plan, Part Deux, involved developing solar cell and battery technology, expanding the EV product line, and implementing self driving and fleet sharing. The company seems to be on track, although probably years behind Musk's bold timelines, despite the fact that not all of his predictions have come to pass.
Expect Musk to present a plan to address a number of issues in order to shift humanity away from fossil fuels to a more sustainable future for Earth, as he says.
Here's what investors and Tesla fans might hear:
The volume production of its EVs is one of the first things it does, as well as rounding out its vehicle platform. The upcoming production of the Cybertruck this year should address this market, but it remains to be seen if volume production can be achieved and whether the truck's polarizing design will lead to strong sales. The EV pickup market in the U.S. appears to be strong with unmet demand, which falls in favor of Tesla.
A generation 3 platform, which is likely to be Tesla's cheaper robo-taxi car as Musk has called it, will be key to mass volume expansion of Tesla's cars and EVs globally in general. An EV costing around $25,000 --30,000 will open up a wide range of potential customers, here and abroad, looking for a cheap EV alternative. Musk said that he wants Tesla to produce 20 million cars a year by 2030, so a new cheaper platform and more information on the new Gigafactories and capital expansion will be key to achieving that goal.
Musk will need to detail how the company will gather the materials necessary to build all of its cars in order to be a sustainable energy future. Will we hear more about lithium mining projects? More energy storage using powerpacks for utilities and powerwalls for the home is possible and it will expand solar installations to capture more clean energy. Expect more information about Tesla's Investor Day and Master Plan Part 3 in the weeks ahead, which is technically part of Master Plan 2, and basically incomplete.