Springbig SBIG added two marketing features to its suite of marketing solutions, including a new logo and a new logo.
Springbig added two marketing features to its renowned suite of solutions: Build Your Own Audience and Compare Campaigns. Build Your Own Audience was created at the intersection of customer segmentation and data-driven marketing and expands the company's platform to meet the diverse needs of dispensary owners across North America. The Chief Cannabis Customer Data Platform allows merchants to gather key details about and create important KPIs for a specific audience. Merchants can use this information to create relevant and targeted marketing campaigns and send offers to finely-tuned customer segments. Compare Campaigns allows merchants to compare up to four of their previous campaigns side-by-side, allowing for b testing and further analysis. By using this feature, merchants will have the information needed to create and develop highly targeted and effective campaigns.
Jeffrey Harris, CEO of springbig, said that our latest features elevate the marketing efforts of dispensary owners and eliminate the need for additional customer data platforms. These additions to the springbig platform will help our clients create custom marketing campaigns and offers that make customers feel seen and appreciated. This is the place where money is raised, M&A starts, and companies meet key partners. On April 11 - 12 at Fontainebleau Miami Beach Hotel in Florida.