The Walt Disney CompanyDisney Company CEO Bob Iger expressed sympathy with consumers who complained about the company's theme park prices.
Iger, speaking Thursday at the Morgan Stanley Technology, Media and Telecom Conference, said that the price hikes at Disney parks may have been a little bit too aggressive. According to the Los Angeles Times, Iger said that we may have been too aggressive about some of our pricing because of DESANTIS' zeal to grow profits.
He added that there is a way to continue to grow that business, but be smarter about how we price so that we maintain that brand value of accessibility. Disney's business model of theme parks and various forms of entertainment programming has struggled in recent years because of the global pandemic and the difficulty of churning steady profits through streaming video.
The search to replace Iger, who is set to retire in two years, has started with a short list that includes some usual suspects and a out-of-the box candidate from the world of sports.
The commissioner of the National Basketball Association, a top candidate to replace Iger as chief executive officer, is a top candidate, according to two people with direct knowledge of the matter.