Bharat Rao urges banks to treat customers as God

Bharat Rao urges banks to treat customers as God

Minister of State for Bhagwat K Karad urged to treat their customers as God and called for further improvement in banking services.

During a Customer Meet programme organized by the Bank of Maharashtra BoM earlier this week, Karad said that they should focus on improving customer service and working towards reducing pain points.

He asked customers to be responsive and prompt in their repayment of loans so that they are financially healthy.

He urged banks including BoM to increase the reach of KCC scheme to more farmers and ensure time-bound saturation with regard to Kisan Credit Card KCC.

He said that the banking industry needs to serve small and marginal farmers, youth and women agripreneurs and act as a catalyst for growth.

India is aiming to be the fifth largest economy in the world and will be a USD 5 trillion economy under the direction of Prime Minister Narendra Modi, he said.

A S Rajeev, BoM Managing Director, said that the bank in its constant endeavour is focused on creating an ecosystem with the thrust of digitization, ready to bring in desirable changes in line with the changing technology, economy and needs of customers. We have brought in a journey of transformation with the help of a number of digitization measures. We are taking sensible measures to create a highly customer-centric ecosystem with an array of competitive products and services. He said that our expanding branch network across the country, with bouquets of services, is sharpening our business pitch.

The event was graced by members of BoM board, Zonal Manager Chitra Datar, Deputy General Manager, Govt. Business Cell Nayana Sahasrabuddhe and other senior officials.

Karad praised BoM for being number one in various key financial parameters and the way in which it has transformed itself from a bank under the Prompt Corrective Action PCA framework to one of the best performing lenders.

BoM has been the top ranker in the 20 -- 22 indicators out of 25 key parameters, he said.