Elon Musk's Twitter experiment with Sprinklr leaves netizens baffled

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Elon Musk's Twitter experiment with Sprinklr leaves netizens baffled

Elon Musk teamed up with Sprinklr to assess hate speech on the platform, but the result left netizens with more questions than answers.

What Happened: Twitter Safety account shared the assessment result by Sprinklr, an American software company that develops a SaaS customer experience management platform, saying, hate speech on Twitter is even lower than our own model quantified. See also: Elon Musk SharesMusk Shares Bizarre List Of Jobs In The Future, Causes Stir on Twitter.

The platform said to quantify hate speech, Twitter Sprinklr start with 300 of the most common English-language slurs. The focal metric of Twitter is the hate speech impression, not the number of tweets containing slurs. It also stated that most slur usage is not a form of hate speech. Musk explained the reason behind this critical distinction. Netizens had several questions about the methodology of this analysis, while Twitter acknowledges that the model is not perfect and will continue to combat hate speech.

Why It's Important: In November last year, Musk said that hate speech impressions on Twitter were significantly lower than pre-spike levels - and netizens weren't buying it even then.

After Musk took over Twitter, hate speech has increased on the site, according to Oreo cookie maker Mondelez International.

In October, it was reported that the use of the N-word on the microblogging site increased by 500% compared to the previous average.

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