After the overwhelming success of last year's 4/20 business event, the Benzinga Cannabis Capital Conference returns to Miami Beach on April 11 - 12, 2023, where an innovative cannabis expert will discuss the impact of marijuana-infused beverages on the nascent market.
Weaver, an innovator and product developer with over a decade of experience in the alcohol and cannabis industry, believes that marijuana is a force for good in the world. Weaver is the director at The Boston Beer Co.Boston Beer Co. SAM, where he leads the Canadian cannabis division. Prior to joining Boston Beer, Weaver was director of innovation at Canopy Growth Corporation CGC and previously served as a senior manager of innovation at Molson Coors Beverage Company TAP.
Boston Beer began in 1984 brewing Samuel Adams and the Samuel Adams brand and is recognized as one of the largest and most respected craft beer brands. In 2022, Boston Beer launched TeaPot, a line of iced teas that blend specific strains with specific varietals of tea.
Weaver hopes to penetrate the U.S. market in the near future, as the director of the cannabis beverage company that is only distributed in Canada.
It is anticipated that weed will be regulated in a similar way to alcohol, with a three-tier system in place and a clear separation between producers and retailers, according to Beverage Dynamics.
One thing I have noticed about the three-tier system is how different it is applied state-to-state, said Weaver. There is a path for selling alcohol in each state. A reliable system is viewed by beverage distributors, including trucks, warehouses and equipment used to transport it.
It is not unreasonable to think that the system could bring value to the cannabis beverage industry since the infrastructure already exists. Wever said that the beverage infrastructure can support the cannabis beverage industry at the state level, although it may not be the same three-tier system or actors.
Meet Paul Weaver and talk more about this interesting topic at the Benzinga Cannabis Capital Conference, April 11 -- 2 and stay with us at Miami Beach's historic Fontainebleau Hotel. Don't miss out on a chance to hear about the future of cannabis beverage companies in the USA by getting advice on investing and financing from those already involved in the industry. Image Credits: LinkedIn And Boston Beer Co Website Edited By Benzinga