The Super Mario Bros. MovieMario Bros. Movie, a crucial part of Nintendo Co.'s next step, has been a smashing commercial success at the worldwide box office.
The movie has achieved the highest worldwide box office revenue of any film that premiered in 2023.
People who have played the Mario games want a movie that is true to their memory of the games, but for people who don't know the games, the movie has to be fun entertainment, Nintendo's top executive Shigeru Miyamoto, said at a company strategy meeting in November.
The movie's success in the United States has matched that of Top Gun: Maverick, which was released in 2022 and placed fifth on the all-time list of box office success in the United States.
Nintendo and Illumination Entertainment, a US corporation that created Minions and other films, collaborated to create the movie.
Miyamoto, who created Mario, served as the film's producer.
The movie was released in the United States on April 5 before it premiered in other states.
Nintendo has been working to make money by selling gaming systems and video games and using intellectual property like characters in their games.
The strategy was to make the movie as a part of the strategy.
The Super Nintendo World in Universal Studios Japan in Osaka has created a new realm of Mario, with Nintendo re-creating the game with its attractions.
In February, Nintendo introduced a similar area at Universal Studios Hollywood in California.
The company will also open a shop in Kyoto in October.
They have also opened a similar store in Tokyo and Osaka.
We have always created points of contact for people who have kept their distance from our games, said Nintendo President Shuntaro Furukawa.
In October 2022, Nintendo acquired an animation production company that utilized computer graphics.
Nintendo will expand its business beyond video games by using the company's intellectual property.