Paramount Global's PARA Bar Rescue, which includes Jon Taffer, entrepreneur and star of Paramount Global's PARA Bar Rescue, has helped save hundreds of failing businesses. One night, while he was looking back on them all, an ugly theme became clear to him.
Taffer said in analyzing why businesses fail, he discovered that everyone has an excuse. No one he has sought to help has ever blamed themselves. In making excuses, he said, making excuses is the common denominator for failure.
Tafffer said that excuses paralyze us, allow us to accept failure. Most people put things off over and over again, Taffer said. They don't take control of their own lives and make excuses for why, he said. Everyone in this room has done it before, he said.
When it comes to entrepreneurship, you have to just go for it, he said, adding that he turns businesses around on Bar Rescue in four days with no scripts, no actors, and no setups.
In four days, I assess the market, look at my demographics, look at my competitor report, come up with a concept, a brand, a design, a food menu, a beverage menu, and recipes. Then I have got 36 hours to build it and about four hours of training to get it done, Taffer said.
All that happens in four days, so I have a question for you: Why does everything take you guys so long? He asked him to come out, and he said, 'I don't want to be a bartender.
As time is money, so get to it, he said.
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