The word sustainable fashion is frequently referred to so frequently, causing consumers to feel dreadful. But if finding environmentally conscious brands with the creative freedom to share fashion styles would be more impactful and personal, he said.
In January 2023, Tony Kianwee Tan had his convictions when he launched Smthgood, a profit-for-purpose e-commerce mobile and web app. Although there are numerous conscious fashion platforms across Asia, Smthgood is likely the first in Asia to incorporate an engagement tool in the form of virtual style boards.
Users go through a quiz when they first set up their accounts, and their answers will categorize them under a certain style profile. The fashion AI on the app leverages on intelligent tagging to provide optimal results based on the profile's specific profile. Every buy or purchase of a Smthgood product featured on a style board which allows up to seven other non-platform products would earn its creator Smthgood coins for in-app spending.