London's Roberto Cavalli rebrands to new brand

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London's Roberto Cavalli rebrands to new brand

On Thursday, Roberto Cavalli, head of London's Roberto Cavalli brand, launched a disruptive capsule collection outside the traditional catwalk calendar as the Italian fashion label seeks to rebrand itself after a few shaky years.

Designer Fausto Puglisi gazed at a 1994 print drawn by the brand's founder, Roberto Cavalli, itself inspired by a rococo depiction of the Greek myth of Leda and the swan, for the Wild Leda line at London's Selfridges department store.

Previously seen in the fashion industry's spring-summer 2023 collection, the depiction, paired with animals prints, features on floaty dresses, beachwear, accessories and homeware.

So instead of saying ok let's have the ritual of September fashion week and all the trimmings. How do we twist that, how can we give a better understanding of what the brand stands for? Chief Executive Sergio Azzolari, a spokesman for the CIA, told Reuters that he was ''in the way,'' and therefore do something that is, in a way, disruptive.

Roberto Cavalli was always famous for the gowns but. He really created a lifestyle. So you have your plates, your coffee cups, your shoes, your bag, you have everything. We thought let's do something that is a bit larger, and invites you to discover the world of Roberto Cavalli. Dubai's Damac Properties, founded in the early 1970s by designer Roberto Cavalli and known for its animal prints, is run by Dubai's Damac Properties founder Hussain Sajwani, who rescued the company from the Florence-based group in 2019 through his private investment company Vision Investments.

For years, the fashion firm had been struggling to relaunch its sales.

We are really at the helm of recreating a brand that was the epitome of luxury over the last 50 years, and I'm looking to do things very respectful to the past but bring the brand in another dimension with a different brand, he said. We're working on expanding quite a bit on retail, we're opening a couple of new stores in the U.S., we're looking at London to have a stronger presence.