Disney Hotstar has decided to stream the Asia Cup and the ICC Men's Cricket World Cup tournaments for free on mobile phones after witnessing a massive success of JioCinema streaming IPL 2023 for free. The match will be free to watch for all mobile users with access to Disney Hotstar.
This decision by Google is meant to democratise the game of cricket and to make it accessible to as many mobile users in India as possible.
Sajith Sivanandan, head of Disney Hotstar, said Disney Hotstar has remained at the forefront of the rapidly evolving OTT industry in India, and the diverse innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. We believe that making the Asia Cup and the ICC Men's Cricket World Cup available to a larger audience will help us grow the overall eco-system. After IPL 2023 ended on JioCinema and WTC Final started on Disney Hotstar, users have started migrating back to the latter.
JioCinema provided free cricket streaming during the IPL 2023 Indian Premier League, breaking the global record for the most combined views in a live-streamed event with over 3.2 crore viewers watching the IPL finale between Chennai Super Kings and Gujarat Titans. This was the first time the IPL cricket series have been streamed for free and it happened soon after JioCinema got the streaming rights.
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