We don't know who Olivia Rodrigo is trying to get revenge on, but she's surely going to 'get him back'. being one of the first people to get her hands on the newly announced iPhone 15 Pro. Shortly after Apple's fall event, the Gen Z star songwriter dropped a music video for 'get him back!' The video, of course, looks great. The video has been directed by director Jack Begert, who has collaborated with artists such as Paul McCartney and Kendrick Lamar in collaboration with Apple. They didn't let it look like a cheap version of Rodrigo's other videos, and they manage to fit the old-school teen movie vibe of her last few releases, which mostly have been shot by Petra Collins.
The real magic of the video comes in the editing, where several clips of Rodrigo are merged together to make it look like there are several of her - she's multiplying herself to pack an even greater punch when she 'kiss[es] his face with an uppercut. Many iPhone customers will not have the same resources and editing skills to make a kick-ass music video as one of the biggest pop stars, but the camera on the 15 Pro is definitely impressive. The guy who the song is supposed to be about is blurred and out of focus, perhaps a nod to a new feature that lets you toggle focus in portrait mode. The video shows the three-legged setup of the iPhone 15 Pro. The Pro can shoot up to 77mm, while the Pro Max has a 5x telephoto camera that can shoot up to a 120mm focal length. The iPhones also have regular, wide-angle lenses, which contrasts with the previous few models. We see close-ups of the 'all-American bitch' tearing purple rose petals off their stem, then we watch Rodrigo and her army of clones smash car windows from a wide angle.
What's your take on the Apple event 2023 in New York?
A feature on the iPhone 15 Pro Max for film makers is that you can use the iPhone with Capture One to instantly transfer data to a Mac or an external storage drive. If your artistic ambitions are as détaillé as this Olivia Rodrigo video, you're going to need that convenience, lest you overload your phone. Wouldn't you just use a real camera at that point, says our resident photography expert Haje Kamps? It is not if you're being tapped by Apple to use their newest technology to film your latest music video. Isn't it great timing for Olivia Rodrigo's album to be released just days before Apple's big iPhone announcement?
When she collaborates with tech companies while promoting her new album, she has worked with Linktree, Adobe and Instagram, so her collaboration with Apple makes sense, but for the millions of us who love Olivia, the new music video is a nice surprise. Thanks, Apple.