MSA Safety Inc MSA is expanding its marketing strategy with the Pittsburgh Penguins' hockey team.
MSA Safety will appear on the team's away games helmets, starting with the 2023-24 National Hockey League season.
The new three-year agreement will have the MSA Safety logo on both sides of the Penguins' white helmets for all road games through the 2025-26 regular season and playoffs.
The partnership further expands MSA's association with the Penguins, which was established in 2016.
Zamboni machines and that did a wonderful job in helping us raise our profile in Western Pennsylvania, MSA's Safety Chairman and CEO, said in a statement.
The MSA branded helmet will make its regular-season debut on October 13.
MSA shares are down 0.41% on Monday at $163.77.