MSA Safety signs deal with Pittsburgh Penguins

MSA Safety signs deal with Pittsburgh Penguins

MSA Safety Inc MSA is expanding its marketing strategy with the Pittsburgh Penguins' hockey team.

MSA Safety will appear on the team's away games helmets, starting with the 2023-24 National Hockey League season.

The new three-year agreement will have the MSA Safety logo on both sides of the Penguins' white helmets for all road games through the 2025-26 regular season and playoffs.

The partnership further expands MSA's association with the Penguins, which was established in 2016.

Zamboni machines and that did a wonderful job in helping us raise our profile in Western Pennsylvania, MSA's Safety Chairman and CEO, said in a statement.

The MSA branded helmet will make its regular-season debut on October 13.

MSA shares are down 0.41% on Monday at $163.77.