81 pc of consumers keen to shop online during festival

81 pc of consumers keen to shop online during festival

About 81 per cent of consumers have indicated strong sentiment and intent to shop online during this festival season, according to a study by Nielsen Media India.

About 78 percent of shoppers trust online shopping and one in two intend to increase online spending compared to the last season. The online shopping experience is powered by a diverse selection, unmatched value, and convenience of easy returns and exchange, which is driving the online shopping experience.

For 68 per cent of customers, Amazon.in is the favorite online shopping destination. About 75 per cent of shoppers find the widest range and assortment of products and brands on the e-commerce site.

The report said that 87 percent of metros and 86 percent in Tier-II cities prefer to shop online during this festival period. Over 77 percent of thesurveyed said that festive day sales enhanced the convenience of their online shopping experience with options like faster delivery. More than 70 percent of those events are reserved for the purchase of electronic items, with attractive offers and new brand launches among the main drivers. Over 75 percent of consumers are looking forward to attractive bank offers and no-cost equated monthly installments for shopping.

Three in four also visit online festive shopping events for large appliances, as they gain access to fresh brands and product launches across industries such as refrigerators, washing machines, geysers, and air conditioners. Seventy-six percent of consumers wait for these dates to buy smartphones, about 60 per cent are interested in the Rs 10,000-20,000 price range, while two in three look for 5G features.

Meesho, a SoftBank-backed company, said it will enable nearly 5 lakh seasonal job opportunities within its seller and logistics network to meet growing demand during the upcoming festival season. The e-commerce firm has generated a 50 percent increase in the last year compared to the seasonal jobs generated last year.

Meesho is aiming to create roughly 2 lakh job opportunities through its collaboration with third-party logistics companies like Ecom Express, DTDC, Elastic Run, Loadshare, Delhivery, Shadowfax and Xpressbees. Over 60 percent of the opportunities will be at Tier III and -IV locations. These roles will encompass tasks such as delivery picks, sorting, loading, unloading and return inspections, the company said.