China tourism market to recover during mid-Autumn and National Day holidays

China tourism market to recover during mid-Autumn and National Day holidays

China's tourism market will speed up recovery, with consumption potential expected to increase further during the upcoming holidays, the China Securities Journal reported on Tuesday.

China Railway data indicates that daily ticket sales rose to a record high at 26.95 million, marking a historic record for daily ticket sales on Sept. 22. From Sept 13 to 22, a total of 199 million railway tickets were sold.

The city is set to enjoy a bonanza of tourist attractions.

Experts anticipate that this year's Mid-Autumn Festival and National Day holidays will see a surge in mass tourism due to various demands, such as family visits, outbound tourism, and Asian Games-related travel, indicating a strong recovery in the cultural and tourism markets.

People take photos of floral decoration at the Dongdan area in Beijing, China, capital of China, Sept. 25, 2023. As the mid-autumn Festival and National Day holidays approaches, an 18-meter-high flower basket at Tian'anmen Square and other floral displays along the Chang'an Avenue debuted in Beijing, attracting people to visit.

The Chinese Railway's passenger transport department, which handles passengers, said it didn't have a policy to regulate passengers.

Ctrip's report shows that bookings for the National Day holiday have increased by 88 percent compared to the previous week and more than four times compared to the same period last year.

The top ten travel destinations during the National Day holiday include Beijing, Shanghai, Chengdu, Hangzhou, Guangzhou, Xi'an, Chongqing, Nanjing, Shenzhen, and Changsha.

Due to the hosting of the Asian Games, Hangzhou has witnessed a travel booking surge of more than 5 times annually, with air ticket bookings up by nearly 5 times and hotel bookings up by more than 8 times.

Data from Alibaba's travel platform Fliggyreveals that domestic travel product bookings for the National Day holiday have surged nearly six times compared to the same period last year, while outbound travel product bookings have surged more than twenty times.

Bookings for hotels, group rides, scenic area tickets, and car rental have all exceeded levels seen in the same period in 2019.

A man takes photos of a floral decoration at the Xidan area in Beijing, the capital of China, Sept. 25, 2023.

The first long-haul holiday of 2017 is the first long holiday following the optimization and adjustment of entry and exit policies, resulting in a surge in outbound travel demand.

Ctrip's data shows that outbound bookings for the upcoming National Day holiday have increased significantly compared to the same period last year.

Tourists in Bangkok, Thailand, take photos at the Grand Palace scenic spot on June 15, 2023.

After Thailand announced a five-month visa-free policy for Chinese tourists on Sept. 13, related search searches soared by 800 percent. China's opening up of outbound group tours is accelerating and will play a positive role in the recovery of the global tourism industry, said Wu Liyun, assistant professor at the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University.

Strong momentum in cultural and tourism market.

On Sept. 13th, 2023, people visited Hongcun village in the Yixian County of Huangshan City in east China's Anhui province.

The survey by PwC on Sept 21 recommended that about 62 percent of Chinese consumers are expected to increase their travel spending in the next six months, a significantly higher percentage than the global average.

The 8-day extended holiday will also see a surge in family visits to cultural scenic spots like museums. The Beijing Palace Museum, Nanjing Museum, Chengdu Museum, Suzhou Provincial Museum, and Shaanxi History Museum have become hot spots for family tours and the surrounding homestay orders and consultation search volume have increased, according to data from short-term rental platform Muniao.

To attract tourists, many regions have also introduced attractive policies like subsidies and discounts to further fuel the travel market's growth, according to ThePaper.