A growing number of streaming platforms are utilizing backend technology to ensure that consumers are not giving out access to their accounts to others - and now Disney is part of the trend.
Even under this more costly plan, users must still be within the same household and cannot share with others in different locations.
Bob Iger, the CEO of Walt Disney, is promising to lower the temperature after the company stepped deep into the cultural wars under his predecessor and angered many conservatives, according to an analyst's note.
Needham & Company analyst Laura Martin wrote in a report released Wednesday that Iger had told investors the day before that his primary objective is to 'quiet the noise,' because culture wars are bad for business.
Iger's vow comes after Disney has been embroiled in a number of controversies in recent years. He returned in November 2022, after leading the entertainment giant from 2005 to 2020.