Arbitrum rebrands its Odyssey campaign to boost user base

Arbitrum rebrands its Odyssey campaign to boost user base

Arbitrum Is The leading Ethereum layer 2 by TVL But Lags behind Starknet, zkSync Era, Starknet and Base By Transaction Throughput.

Arbitrum, the biggest Ethereum layer 2 network, has rebranded its Odyssey campaign in a bid to increase its user base.

The revamped Odyssey campaign aims to onboard users through a seven-week campaign exploring 13 Arbitrum's top protocols and communities. By completing various tasks, participants can collect 16 NFT badges.

While Arbitrum has controlled more than 50% of Ethereum's layer 2 ecosystem when measured by total value locked, rival networks zkSync Era, Base, and recently Starknet have overtaken it in terms of throughput.

Arbitrum has hosted 15.9M transactions over the past 30 days, lagging behind zkSync Era with 30.6M, Base with 21.4M, and Starknet with 20M.

The activity on ZkSync Era and Starknet, however, is likely exaggerated by opportunistic airdrop hunters farming transactions on the networks. Blockchain sleuths identified an entity controlling nearly 22,000 wallets on zkSync Era, which had deployed a closed token and decentralized exchange to artificially generate on-chain activity.

Arbitrum first launched Odyssey in June of last year, but halted the campaign because transaction fees soared more than Ethereum's in response to the surge in activity.

When Odyssey first launched, the Arbitrum Foundation alleges that the Arbitrum network only offered about the same capacity as the Ethereum mainnet. The team then chose to halt the campaign until the completion of its Nitro upgrade, which has increased throughput by seven times.

Odyssey's first week will focus on the GMX decentralized exchange, which supports both spot and perpetuals markets. Other notable projects include Uniswap, a leading DEX, handle Fi, a decentralized FX protocol, tofuNFT, a multi-chain NFT marketplace, and BattleFly, a play-to-earn strategy game.

The Arbitrum Foundation said Odyssey participants will not qualify for future airdrops.

Arbitrum's native ARB token is down 1% in the past 24 hours.