Elon Musk is aiming to turn X into a complete 'all-in-one' app, utilizing new video features, such as game streaming and live shopping. On Sunday, Musk unveiled this feature during a 54-minute Diablo IV stream, shared from an anonymous Twitter account with the handle @cyb3rgam3r420. Musk said in a reply to the email that the company is testing this feature. It is uncertain how committed X is to attracting streamers, as the feature currently lacks many creator-oriented functions found on other platforms. It emphasizes X's recent commitment to creators and new video features to entice more users to the platform. The company has also announced its intent to experiment with live shopping options through a partnership with Paris Hilton. Hilton will create four original video content programs per year, incorporating live-shopping elements.
There are concerns about whether X's infrastructure can handle the demands of these new live video features. The company faced difficulties with large live audio and video streams, particularly when Musk was involved, following the layoffs of site reliability engineers last year. In May, when Florida Governor Ron DeSantis joined a chat on Spaces to announce a presidential run alongside Musk, the stream repeatedly crashed.
Paris Hilton is going to post a special revenue share deal for X, see details for details.
Elon Musk's Twitter 'X' paying lakhs to creators. Here's how you can earn money from your tweets.