Arbitrum re-launches Odyssey campaign to engage Ethereum users

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Arbitrum re-launches Odyssey campaign to engage Ethereum users

Arbitrum Is the leading Ethereum layer 2 by TVL but Lags behind zkSync Era, Starknet and Base By Transaction Throughput.

Arbitrum, the biggest Ethereum layer 2 provider, has reintroduced its Odyssey campaign in an effort to draw in new users.

The revamped Odyssey campaign is designed to engage users through a seven-week campaign exploring 13 Arbitrum's top protocols and communities. By doing various tasks, participants are able to collect 16 NFT badges.

While Arbitrum has long controlled more than 50% of Ethereum's layer 2 ecosystem when measured by total value locked, rival networks zkSync Era, Base and recently Starknet have overtaken it in terms of throughput.

Arbitrum hosted 15.9M transactions over the past 30 days, lagging behind Starknet with 30.6M, Base with 21.4M, and zkSync Era with 20M, according to L2beat.

The activity on ZkSync Era and Starknet is probably exaggerated by opportunistic airdrop hunters farming transactions on the networks. Earlier this month, blockchain sleuths identified a person controlling nearly 22,000 wallets on zkSync Era that had deployed a closed token and decentralized exchange to artificially generate on-chain activity.

Arbitrum first launched Odyssey in June of last year and halted the campaign after transaction fees rose higher than Ethereum's amid the surge in activity.

When Odyssey first launched, the Arbitrum Foundation made clear that the Arbitrum network was only offering around the same capacity as the Ethereum mainnet. The team then chose to halt the campaign until the completion of its Nitro upgrade, which has increased throughput by seven times.

Odyssey's first week will focus on the GMX decentralized exchange, which supports both spot and perpetuals markets. Other prominent projects include Uniswap, the leading DEX, Handle Fi, a decentralized FX protocol, tofuNFT, a multi-chain NFT marketplace, and BattleFly, a play-to-earn strategy game.

The Arbitrum Foundation said Odyssey participants will not be eligible for future airdrops.

Arbitrum's native ARB token is down 1% over the past 24 hours.