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The Museum of Modern Art (MoMA) in New York City has added a new piece to its permanent collection. Created by Turkish digital artist Refik Anadol, the artwork utilizes artificial intelligence (AI) to produce visual designs inspired by MoMA's archives. Anadol developed a complex machine learning model that analyzed over 200 years of art from the museum's catalog. The result is a series of ever-changing audiovisuals that reinterpret and riff on the original works.
The artwork's appearance and sound constantly shift due to changes in light, movement, acoustics, and even weather. It is currently on display in the MoMA lobby until October 29. The exhibition has attracted large crowds, making it one of the most popular and controversial exhibitions in New York City. Discussions have emerged around the role of AI in art creation and how institutions should approach and classify such artworks.
AI-assisted art has faced considerable controversy, with backlash against projects like TV shows and video games that rely on AI tools. Additionally, Anadol's artwork features an accompanying NFT (non-fungible token) collection. As part of this commitment to emerging technologies, Anadol decided to mint an NFT for each of his future art pieces.
MoMA visitors have the opportunity to mint a free NFT connected to the artwork by scanning a QR code displayed nearby. Anadol, a former Google artist-in-residence, is a prominent figure in the emerging AI art scene. His work is also showcased at the MSG Sphere in Las Vegas, a massive dome covered by the world's largest screen.
In addition to Anadol's piece, MoMA announced the acquisition of '3FACE,' an adaptive generative artwork by American contemporary artist Ian Cheng. This artwork analyzes participants' on-chain wallet data to create visual portraits reflecting their personalities. These acquisitions align with MoMA's broader effort to incorporate digital art and blockchain into its collections and overall identity. The museum aims to support artists who experiment with emerging technologies to enhance their creative exploration and navigate transformative changes in the world.