James Boag's Shifts Production, 13 Jobs Impacted, Tasmanian Beers Remain Local

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James Boag's Shifts Production, 13 Jobs Impacted, Tasmanian Beers Remain Local

James Boag's to Move Some Production to Mainland Australia

James Boag's Brewery, a staple in Tasmania's beer scene, will be shifting some of its production to mainland Australia. This decision comes in response to a declining beer market and rising manufacturing costs.

While beers sold in Tasmania will remain locally brewed, those destined for mainland Australia will be produced there. This move will result in 13 redundancies at the Launceston brewery, with affected workers offered positions at other Lion breweries.

The Boag's brand heavily emphasizes its Tasmanian roots, particularly the use of the state's pure water. However, Lion Australia assures that beers brewed on the mainland will maintain the same high quality and use the best ingredients.

This decision follows the closure of the Boag's Brewery visitor center in 2022, also attributed to declining beer consumption and rising costs. The company received a $1 million government bailout to continue operating at the time.

The move reflects the challenges faced by breweries across Australia, with declining sales and increasing costs putting pressure on the industry. The Brewers Association continues to advocate for a reduction in beer taxes, arguing that the current rates are damaging pubs, clubs, and responsible drinkers.