Dyson Announces Major Job Cuts in the UK, Citing Global Competition

Dyson Announces Major Job Cuts in the UK, Citing Global Competition

Dyson Announces Job Cuts in the UK

Dyson, the British technology company renowned for its innovative vacuum cleaners, has announced plans to cut over 1,000 jobs in the UK. This significant reduction represents more than a quarter of its British workforce.

The company, which employs 3,500 people in Britain, including at its research and development center in Malmesbury, attributed the restructuring to the increasingly competitive global market. CEO Hanno Kirner emphasized the need for agility in a rapidly changing market, stating that Dyson operates in "fiercely competitive global markets, in which the pace of innovation and change is only accelerating."

Dyson's decision to cut jobs comes amidst a broader trend of manufacturing shifting from the UK to other countries. The company began moving production from the UK to Malaysia in 2002 and opened a plant in Singapore in 2013. In 2019, Dyson moved its corporate headquarters to Singapore to be closer to its Asian manufacturing and markets.

Despite the job cuts, Dyson has confirmed its commitment to research and development in Britain. The company maintains that this latest restructuring is unrelated to Brexit, despite founder James Dyson's vocal support for the UK leaving the European Union.