Shimamura's Controversial Baby Clothing Line Sparks Outrage and Apology
Clothing retailer Shimamura Co. faced intense backlash and pulled a series of baby items from its Birthday brand on July 30, 2023, following a wave of online criticism. The controversial line, a collaboration with artist Ken Kagami, included items emblazoned with phrases like "Dad doesn't take care of me at all" and "Dad always comes home late."
These messages sparked outrage on social media, with users slamming the products as "insulting to fathers" and "discriminating against men." Shimamura responded by apologizing for any discomfort caused and discontinuing sales of the items.
However, the controversy highlights deeper issues surrounding gender roles and parenting in Japan. Experts argue that putting such clothing on children reinforces outdated views that can hinder progress towards gender equality. They point out that mothers still shoulder a disproportionate burden of household chores and childcare, despite younger generations striving for a more equal division of labor.
The incident also raises concerns about the potential for children to be used as vehicles for "hate speech" against fathers. While some argue that the clothing simply reflects everyday conversations between parents and children, others emphasize the importance of discussing such issues openly and directly with children, rather than through clothing.
Ultimately, the Shimamura controversy underscores the need for a nuanced conversation about gender roles and parenting in Japan. It highlights the importance of promoting equality and challenging outdated stereotypes, while also ensuring that children are not used as pawns in adult conflicts.