Fitday, a prominent player in India's nutraceutical market, has recently announced a significant strategic investment from GMB Entertainment, a company led by popular actor Mahesh Babu. This partnership is a pivotal move for Fitday as they aim to transform the nutrition and healthy snacking sector with innovative products and a focus on health and wellness.
With a presence in over 10,000 stores, Fitday plans to utilize the investment from Mahesh Babu’s company to scale its retail operations and venture into untapped markets. By teaming up with GMB Entertainment, Fitday not only strengthens its dedication to promoting health and wellness but also enhances its reputation and market presence within the nutraceutical industry. Mahesh Babu's personal commitment to fitness resonates with Fitday’s ethos, contributing to the brand's increasing influence and credibility.
India's nutraceutical industry is experiencing rapid growth driven by heightened health consciousness, increasing incomes, and supportive government policies. As per a report by Avendus, the market is expanding at a remarkable rate of 20% annually, three times the global average, and is projected to reach Rs 2.5 lakh crore by 2026. Fitday’s diverse product range, which includes multigrain chips, millet bars, plant-based proteins, and dietary supplements, has garnered popularity among consumers by offering something for everyone in the healthy eating domain.
Expressing his enthusiasm about the collaboration, Mahesh Babu highlighted his support for Fitday’s innovative initiatives in the nutrition and nutraceutical realm. He commended the brand's emphasis on quality and innovation, aligning with his personal values, and expressed confidence in Fitday's upcoming product line to set industry benchmarks. Fitday’s CEO, Suresh Raju, expressed gratitude for Mahesh Babu’s backing, emphasizing the importance of choosing partners that align with the brand’s long-term vision amidst various investment opportunities.
Looking ahead, Fitday aims to expand its retail footprint and forge strategic alliances to fortify its position in the business-to-consumer (B2C) market, leveraging the partnership with GMB Entertainment to drive growth and innovation.