Cultivating Craft Cannabis in New Jersey
Brighterside Farms stands out in New Jersey's burgeoning cannabis industry. Founded by Lyndsey Shaw, this small, family-run operation prioritizes quality over quantity, crafting top-shelf, artisanal cannabis using sustainable, living soil methods.
Shaw's journey began over 20 years ago in Colorado, where she and her partner, Frank, started as caregivers. As the industry evolved, Shaw transitioned into consulting, helping cultivators scale their operations. In 2021, her team managed a DEA-sanctioned cannabis grow, gaining invaluable experience with federal cultivation protocols.
Recognizing the potential of New Jersey's market, Shaw returned to her roots, establishing Brighterside Farms in 2018. With only a few large cultivators operating in the state, Shaw saw an opportunity to fill the gap for high-quality, artisanal cannabis.
Brighterside Farms utilizes a sustainable and cost-effective living soil system, reducing waste and lowering operational costs. Despite its small size, the farm outpaces many larger operations, proving that expertise trumps size when it comes to efficiency.
Heritage, Exotic, and Reserve, catering to a broad spectrum of consumers. All products are hand-trimmed, packaged in glass jars, and sealed for freshness. The farm's commitment to quality has earned them a loyal following, with products sold in 19 dispensaries and over 50 more on the waitlist.
Brighterside Farms stands apart in a crowded market by focusing on craft cannabis. Their products offer a longer-lasting, more potent high due to their higher nutritional value and careful preservation of terpenes. Shaw emphasizes that their cannabis is like an heirloom tomato, offering a superior experience compared to mass-produced options.
As the farm expands, it remains focused on crafting exclusive strains and participating in the next cannabis cup in New Jersey's market. Brighterside Farms is a shining example of how small, family-run operations can thrive in the cannabis industry by prioritizing quality, sustainability, and a deep connection to the plant.