From Discarded Goods to Treasured Finds
Masato Yamamoto, a senior executive at Mercari Inc., believes the company's success lies in its ability to tap into the changing consumer mindset. He notes that people are increasingly embracing the idea of selling and buying secondhand goods, viewing them as valuable assets rather than unwanted items destined for the trash.
This shift in attitude is particularly evident among Generation Z, who are more likely to spend on specific interests like "oshikatsu" (supporting their favorite idols) while letting go of items they no longer need. This rapid circulation of products has become the norm, fueled by rising commodity prices and the desire to acquire desired items without breaking the bank.
Mercari's popularity is further boosted by its wide selection of used items at affordable prices. While clothing, bags, and accessories dominated the platform in 2014, the top category in 2023 shifted to toys, video games, and hobby-related merchandise. This reflects a growing interest in vintage items and unique products from bygone eras.
The changing landscape of brand preferences is also evident on Mercari. While luxury brands like Chanel and Louis Vuitton were top sellers in 2013, the list now features more affordable brands like Uniqlo, Nike, and Adidas. This shift indicates a growing demand for accessible products, reflecting the desire to acquire items that are readily available and within reach.
Mercari's commitment to user-friendliness and seamless integration into daily life has been a key driver of its growth. The company's recent ventures, such as the Merpay smartphone payment service, Mercoin virtual cryptocurrency, and Mercari Hallo staffing agency, further enhance the platform's appeal by offering users convenient ways to manage their finances and access work opportunities.
The rise of Mercari reflects a growing awareness among younger generations of the environmental impact of mass production and consumption. By embracing reuse and offering a platform for responsible consumption, Mercari is not only catering to changing consumer preferences but also contributing to a more sustainable future.