Swiggy Introduces International Login Feature Ahead of IPO
Swiggy, the Indian food delivery giant, has launched an international login feature, allowing users in 27 countries to access its app for food delivery, grocery shopping, and table reservations. This move comes ahead of the company's highly anticipated IPO, potentially set for a Diwali launch in November.
The new feature enables users in countries like the United States, Canada, Germany, the United Kingdom, Australia, and the UAE to order food, groceries, and make restaurant reservations for their loved ones in India. Payments can be made through international credit cards and UPI options.
This addition is a response to requests from former users based abroad and aims to simplify the process of staying connected with loved ones, especially during festive seasons. Swiggy Co-founder and Chief Growth Officer Phani Kishan stated, "With International Login, those living abroad can now surprise their loved ones on special occasions. This feature, long requested by our international users, is launching just in time for the festive season."
Swiggy's international login feature is permanent, unlike Zomato-owned Blinkit's similar temporary offering launched during Raksha Bandhan. Blinkit's feature allowed customers in six countries to send rakhis and gifts to India but was discontinued after August 19.
This strategic contrast highlights Swiggy's ambition to deepen engagement with its global user base and leverage a differentiated approach to attract investors. As Swiggy joins Zomato on the public markets, which is already at a valuation of close to $30 billion, the company is reportedly aiming for a $13-billion valuation in its upcoming IPO.
By offering a lasting international option, Swiggy hopes to stand out in the competitive market and attract investors with its long-term vision.