Unveiling Insights and Opportunities in Cannabis
MJBizCon 2023 in Las Vegas promises to be a hub of crucial insights for cannabis industry players. Two key panels featuring Benzinga Cannabis' managing director Javier Hasse will delve into brand building and the dynamic Latin American cannabis market.
Building Iconic Brands in the Ancillary Market
This session, led by RAW Rolling Papers CEO Josh Kesselman, focuses on the power of authenticity in establishing a loyal customer base. Kesselman's journey from smoke shop owner to major brand founder exemplifies the importance of staying true to your roots. He will share unconventional marketing approaches and insights on leveraging technology and security to amplify brand presence.
Javier Hasse's expertise in content and cannabis market growth adds another dimension to the discussion. His experience shaping media narratives for Benzinga and El Planteo will inspire entrepreneurs to think innovatively in a competitive landscape.
Navigating the Evolving Latin American Cannabis Market
As cannabis markets expand in Latin America, this panel explores the region's unique landscape. Javier Hasse joins industry leaders Simón Espinosa (CEO of En Volá), Julian Wilches (co-founder and CRO at Clever Leaves), and Zara Snapp (director at Instituto RIA) to dissect the evolving regulatory frameworks, investment potential, and challenges in key countries like Argentina, Mexico, Chile, and Colombia.
The conversation will provide critical insights into how regulatory and social dynamics shape opportunities in Latin America, a region gaining prominence as both a cultivator and consumer of cannabis. Espinosa's cultural perspective, combined with Wilches and Snapp's expertise in regulatory compliance and policy reform, will equip attendees with a nuanced understanding of these diverse markets. They will also discuss the importance of local partnerships and strategies for sustainable growth amidst complex regulations.
MJBizCon 2023 offers invaluable knowledge for entrepreneurs and investors navigating the burgeoning cannabis industry. These panels, featuring renowned voices and Benzinga Cannabis' expertise, promise to illuminate the path to success in both brand building and the dynamic Latin American market.