A Tesla Robot
Tesla's humanoid robot, Optimus. In a series of Instagram Stories, the reality TV star playfully interacted with the robot, showcasing its advanced capabilities and a hint of personality.
One of the highlights was a game of rock-paper-scissors. Kim enthusiastically challenged Optimus, who responded by raising its arms. After winning the game, Kim playfully teased the robot for being slow. Optimus responded with a gesture interpreted by many as frustration, adding a touch of humor to the exchange.
Kim also tested the robot's dexterity by asking it to form a heart shape with its hands. To her amazement, Optimus mimicked the gesture perfectly. "You know how to do that!" she exclaimed, visibly impressed.
The videos quickly spread to other platforms, sparking a frenzy of reactions. Tech influencer Marques Brownlee expressed his curiosity, while Tesla's Ashok Elluswamy jokingly commented that the robot wouldn't be coming back. The official Tesla Optimus account humorously replied, "Sorry you had to find out this way."
The buzz around Kim's posts reaffirmed Tesla's ability to capture attention without traditional marketing efforts. Users praised the company's branding prowess, noting that they didn't even need a marketing department.
In addition to showcasing Optimus, Kim shared a video of Tesla's futuristic autonomous Cybercab. The sleek vehicle, lacking pedals or a steering wheel, left viewers stunned.
Optimus, with its estimated cost of $20,000 to $30,000, is more than just a high-tech marvel. It's a conversation starter. With its ability to interact in human-like ways and Kim Kardashian's endorsement, the robot has become an internet sensation overnight.