Many shoppers prioritize new tech gadgets during the Christmas season, but Lego, a toy brand established in 1932, stands out as the most searched item on Black Friday. While items like Airpods, iPads, Nintendo Switch, and other modern tech products are popular in searches, Lego remains a favorite among consumers, dominating the search results on various retail websites such as Amazon, Best Buy, Target, and Walmart.
Despite the advancement in Lego's technology, incorporating motorized sets, STEM-focused sets, and sets based on popular movies and TV shows, the traditional toy brand continues to resonate with customers of all ages. The widespread appeal of Lego sets, which are not restricted to specific retailers and are not commonly discounted, is beneficial for both retailers and their profit margins. Conversely, many other top products receive significant discounts during the holiday shopping season to attract consumers.