Lego Dominates Black Friday Searches in 2024
While many shoppers are on the hunt for the latest tech gadgets, a classic toy brand is surprisingly dominating Black Friday searches in 2024. Lego, the nearly 100-year-old toy company, has surpassed even the newest tech products in search popularity.
Data from Similarweb, which tracks searches on major online retailers like Amazon, Best Buy, Target, and Walmart, reveals Lego's dominance. On Amazon, Lego ranks first among Black Friday searches, while on Walmart, it comes in second, trailing only the generic search term "TV." On Target, Lego takes the third spot, following Pokemon and Pokemon cards.
This strong search performance could be good news for retailers, as Lego sets are widely available and not exclusive to any one store. Additionally, Lego sets are rarely discounted, which could mean higher profit margins for retailers during the holiday season. This contrasts with many other popular products that receive heavy discounts during Black Friday and Cyber Monday sales.
Lego's enduring popularity can be attributed to its appeal to both children and adults. The brand has successfully combined classic building block fun with popular movie and television franchises, creating highly sought-after collector's items. Additionally, Lego has embraced technological advancements, offering motorized sets and sets that focus on STEM education.
With its strong search performance and enduring popularity, Lego is poised to be a major winner this holiday season.