Ola CEO Bhavish Aggarwal's Campus Recruitment Drive
Ola CEO Bhavish Aggarwal is actively seeking fresh talent by visiting India's top educational institutions. His recent tweet mentioned his recruitment efforts at IISc, IIMs, ISB, IIT Madras, IIT Delhi, and soon, IIT Bombay. This initiative reflects a broader trend among CEOs who are using social media to attract talent.
Aggarwal's approach aligns with Ola's expansion into electric vehicles and mobility innovation, requiring highly skilled professionals. These interactions serve as both recruitment drives and branding exercises for Ola.
Zomato's Deepinder Goyal and Unconventional Hiring
Zomato's CEO Deepinder Goyal also uses social media for recruitment. His unconventional hiring process for a Chief of Staff role, which involved a ₹20 lakh fee in the first year, gained significant attention. This highlights how CEOs are leveraging social media to humanise the hiring process and engage directly with potential employees.
Shift in Recruitment Strategies
The actions of Aggarwal and Goyal reflect a shift in recruitment strategies. CEOs are taking a hands-on approach to hiring, showcasing their company's vision and leadership. This strategy attracts top talent and enhances their organisation's image as desirable workplaces.
While Aggarwal focuses on elite educational institutions, Goyal targets individuals with a desire for growth, regardless of their experience. These efforts illustrate how Indian companies are evolving their recruitment methods to remain competitive.
Redefining Talent Scouting
As Aggarwal continues his campus visits and Goyal reviews applications, it is clear that India's top CEOs are redefining talent scouting by combining personal interaction with the reach of social media. Whether this proves more effective than traditional methods remains to be seen, but it certainly impacts the recruitment landscape.