Ola Electric Mobility Ltd. experienced a substantial rise in its market value after the unveiling of a new electric scooter specially designed for delivery workers. The introduction of the Ola Gig model contributed to a 29% surge in shares, reflecting the company's strategic move to cater to the growing demand within the gig economy sector in India. Priced at ₹39,999, the Ola Gig scooter is specifically crafted for shorter delivery journeys to meet the requirements of quick commerce professionals, aligning with Ola's mission to democratize electric mobility in the country.
In addition to the Ola Gig, the company also launched a redesigned S1 scooter targeting urban riders, including young professionals, students, women, and elderly users. These product introductions are part of Ola's broader strategy to expand its presence in the electric vehicle market and appeal to a diverse range of consumers. Despite facing challenges such as stock fluctuations following its market debut in August and a rise in customer grievances, Ola's proactive plans for expansion have instilled confidence among analysts.
Ola envisions solidifying its leadership within India's EV market while venturing into global markets, with ambitious goals to release 20 new products over the next couple of years. These upcoming launches include motorcycles and three-wheelers catering to both mass and premium consumer segments. The company's upcoming Gen 3 platform, anticipated to be operational by January 2025, aims to optimize materials costs by 20%, enabling more cost-effective manufacturing processes. Cutting-edge innovations such as structural batteries and magnet-less motors are poised to enhance performance and reduce warranty expenses for Ola's electric vehicles.