IBM Partners with Scuderia Ferrari HP to Enhance Fan Engagement and Data Analytics
IBM has announced a multi-year partnership with Scuderia Ferrari HP, becoming the official Fan Engagement and Data Analytics Partner of Formula 1's most historic team, starting in 2025. This collaboration focuses on cutting-edge fan experiences, bringing IBM's advanced analytics and digital technology expertise to Ferrari's world-renowned motorsport brand. The goal is to elevate fan interaction and data-driven insights to new heights.
A key element of the partnership is a reimagined mobile app, launching during the 2025 racing season. This app will offer fans a highly immersive experience, utilizing IBM's data analytics to deliver personalized content and insights in real-time. Additionally, IBM's platform will transform Ferrari's extensive data archive, both current and historical, to create meaningful fan interactions and engage racing enthusiasts with unique, customized features.
"In Formula 1, seconds matter whether it's on or off the track," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "The ability for Scuderia Ferrari HP to quickly deliver world-class insights from their abundant data will only happen through the benefit of technology."
Lorenzo Giorgetti, Ferrari's Chief Racing Revenue Officer, added, "This partnership will bring a new dimension to motorsport enthusiasts and our loyal fans."
IBM's proven track record of working with iconic sports institutions like Wimbledon and the US Open solidifies its position as a leader in leveraging data for high-stakes environments. This collaboration with Ferrari is expected to reflect the same ethos, combining IBM's hybrid cloud and AI capabilities to transform the fan experience while supporting Ferrari's operational excellence on and off the track.