Suzuki and S.T. Corp. Team Up to Combat Carsickness with Air Freshener
In a unique collaboration, Suzuki Motor Corp. and S.T. Corp. have joined forces to develop an air freshener specifically designed to help passengers suffering from carsickness. This marks the first time the automaker and the everyday item giant have crossed industry boundaries for a collaborative effort.
The air freshener, measuring 6 centimeters in diameter and 7 centimeters in height, fits snugly in a typical cup holder near the driver's seat. It utilizes wood shavings infused with a fragrance extracted from Sakhalin fir, known for its effectiveness in combating unpleasant indoor odors. The deodorizer's effect lasts for up to two months, with refills readily available.
The development of this air freshener stems from a survey conducted by Suzuki, which revealed that 20% of passengers experience motion sickness. Many of these individuals reported that "new car smell" and other auto-related odors worsen their symptoms. Suzuki, already involved in developing an oscillation-proof suspension system to counter carsickness, sought collaboration with S.T. to address the issue from a scent-based perspective.
The air freshener is expected to be priced around 2,000 yen ($13) and will be available for purchase at Suzuki Motor's website and dealerships starting next spring. This innovative product demonstrates the commitment of both companies to improving passenger comfort and addressing the challenges associated with carsickness.