Zeta Global Holdings Corp. Sees Increased Usage and Strong Demand
Zeta Global Holdings Corp. (ZETA) shares are experiencing a surge after the company reported a significant increase in usage for its marketing platform during the Thanksgiving to Cyber Monday period. The platform saw a 108% year-over-year jump in usage, demonstrating its effectiveness in helping brands achieve their marketing goals during the crucial holiday season.
Zeta's platform maintained 100% uptime, allowing brands to leverage its capabilities for personalized, multi-channel marketing campaigns. This resulted in enhanced business outcomes for brands during the busy holiday period.
A recent survey conducted by Zeta revealed that while Thanksgiving weekend witnessed record sales, a significant portion of shoppers (53%) plan to initiate their holiday purchases in December. This represents an 8% increase compared to the previous year, indicating a shift in holiday shopping trends.
With consumer confidence reaching a 16-month high, Zeta anticipates robust demand for its ROI-driven marketing tools. These tools are designed to assist brands in adapting to changing consumer behavior and engaging effectively with their target audience during the holiday season.
In October, Zeta announced its agreement to acquire LiveIntent for $250 million. This acquisition is expected to further strengthen Zeta's position in the market and enhance its capabilities.
Investors seeking exposure to Zeta Global Holdings Corp. can consider the Invesco Dorsey Wright Technology Momentum ETF (PTF).
At the time of writing, ZETA shares are trading 10.32% higher at $26.35.